Thursday, January 31, 2008

QUIXTAR: A new rule to help IBOs sell more products

Original Source

A new rule to help IBOs sell more products
Thursday, January 31, 2008 by Gary VanderVen

Category: Announcements, Quixtar Strategy, Products, Rules, Innovation
I just want to give IBOs a heads-up about something. As you may know, Quixtar is undertaking an overall business transformation that has as one of its goals, Growth through Innovation. We want to help create awareness of and demand for our products and help more IBOs make more money sooner. One of the first things we are doing is adding a rule to help IBOs sell more products to customers. Detailed information about this new rule will be published and distributed in the February poly-bag (along with the Achieve Magazine).

The change, effective March 1, 2008, will allow IBOs to sell some Quixtar exclusive brands at temporary health or beauty shows or expos and certain kinds of sporting events. Up 'til now, we have approved booths for IBOs who wanted to display and maybe let customers sample some products, but we've never allowed the actual sale of the products. Now, at many events, the display and sale will be allowed. Imagine that! The already existing Booth Rule will stay in effect for other kinds of events where we will continue to allow display-only.

The displays will need to be set up in accordance with Quixtar guidelines and with prior written authorization (we're asking for 30 days' notice) from Quixtar's rules department. We will provide supporting merchandising material on a CD, so IBOs can print off their own, pre-authorized signage or handouts.

What kind of sporting events are we talking about? Marathons, 3-on-3 basketball tournaments, kids soccer tournaments, etc. Events of a limited duration, so it's not like a concession stand at a high-school football field, but, rather, the kind of event where the IBO can get permission from the event organizer/organization to set up a booth and sell some product on the day/days of the event.

This rule change was brought to the IBOAI Board, and they recommended adoption.

We will begin accepting applications for Event Sales March 1. The application form will be available on or by contacting Customer Support or Rules Administration. If you have questions, please contact Rules Administration at 616-787-6712 or by email at

The pending Rule: [Rule 4.3.3.]

4.3.3 Event Sales: The display and sale of health, beauty and sports nutrition products by IBOs only at temporary (no more than 10 days) health and beauty shows and certain kinds of sporting events (e.g.: bike race, marathon, 3-on-3 basketball tournament) are permitted. The following information must be received by the Corporation, in writing, 30 days prior to the event, to allow sufficient time to grant approval. A written description of the type of event (including date of event). Name of the specific product(s) to be displayed and sold. A list of specific literature to be used at the booth or for handouts. Any privately produced material for handouts or display must be sent with the booth request for approval. A signed statement from the Platinum or above IBO accepting responsibility for booth activity and include a list of all names of IBOs staffing the booth. A post-event accounting of total volume sold must be provided to the Corporation by the Platinum if the volume sold is part of the qualifying volume for Silver Producer or above for purposes of verifying 70% Rule compliance.

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